Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific vertical search engines.

Process of SEO:-

On-page Optimization:-

SEO begins with on-page optimization of the website which includes creating titles and meta descriptions of targeted pages, along with optimization of content. We need to make sure that website has high quality, knowledgeable and keyword optimized content.

Implementation & Testing

Now comes the part of implementation and testing where we see the effectiveness of the changes made in the On-page. It is important to make sure that the changes are pushing the keywords' ranking on higher pages. Accordingly, we manipulate the changes

Competitor Analysis

An important part of the process as here is where we figure out where we are lacking. We analyse the content, meta and backlinks of the competitors, understanding the strategy they are using to rank well. We have to do better on our sites to surpass the competitors.

Off-page (Link-Building)

Link building is the most crucial part of the ranking process. Unlike the old times when a load of links were created on different websites regardless of their niche and quality, now It's very important to choose the niche based quality website for creating backlinks.

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